AT&T MOBILITY - HOLIDAY CAMPAIGN - 2019

One of my favourite projects while I was at Critical Mass has to be this work we did for AT&T Mobility with their spokesperson “Lily” - played by the talented Milena Vayntrub. Our team worked tirelessly to create some fun work for the client and it paid off.

I was involved in developing concepts, creating comps and overseeing the production of final assets. This project included a lot of concept and script development, production design and post production work which pushed our team along for months. We even designed practical effects and props like the gingerbread house, the paper “unlimited” snowflake and the wrapped packages reveal. The crew cursed us every day over the wrapping requirements but the results were worth the extra care.

The client took this successful project model and uses it to this day creating an ongoing series of spots with the character.