PELOTON - PERFORMANCE AUTOMATION CAMPAIGNS + SHOOT - 2022

In late 2022 I was brought into the Peloton Holiday Campaign. The campaign needed to be developed fast and needed to perform for Peloton. I worked on everything from the initial design system through to the performance automation execution. We shipped A LOT of units and by the middle of November we had to do it all again for New Years. The “ALL YEAR. ALL YOU.” campaign for New Years required all of the units we created for Holiday and then some, PLUS a shoot that I led in Toronto, PLUS coordinating our shoot assets with a movement coach and facilitating the insertion of the appropriate UI screens into final assets (see the first video below for how awesome they look). The shoot was planned and executed within 3 weeks giving us enough time to finish assets and prepare the initial automation run. The New Years work exceeded expectations and put a unique spin on the Peloton experience.